Has BrewDog Lost Its Bite?
Once the poster child of the UK craft beer scene, BrewDog built its empire on attitude, bold flavour, and a middle finger to the mainstream. It was punk, loud, and proud of it. But lately, the wheels seem to be wobbling. Fans are turning away, ABVs are dropping, flavours are blander, and the endless novelty releases are starting to feel like a cover-up rather than creativity. So what’s gone wrong at BrewDog, and can they fix it? Fr om Garage Rebels to Global Giants Back in 2007, BrewDog was exactly what UK beer needed. James Watt and Martin Dickie started brewing in a garage in Ellon, Scotland, with one mission – to make people care about great beer again. They launched Punk IPA, 5AM Saint, and Dead Pony Club, and suddenly, lager drinkers everywhere were talking about hops. They had swagger. They swore on camera. They called out “bland corporate brewers” and promised to shake up the system. And it worked. Through their Equity for Punks crowdfunding campaigns, they turned drinkers into...